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Lenovo to drop IBM brand early |
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Monday, 05 November 2007 05:34 |
fter purchasing IBM's PC business Lenovo has continued to use the IBM brand to better promote the PCs and laptops it was selling. Although the agreement gave Lenovo rights to the IBM name until 2010 the company has now announced that, starting from next year, it would drop the brand.
"By making substantial progress on all of our critical priorities over the past few quarters, we’re now a stronger, healthier company. One important sign of this progress is our decision to completely transition our Think products from the IBM brand to the Lenovo brand two years earlier than planned," stated William J. Amelio, Lenovo's president and CEO.
Already, Lenovo's ThinkPad laptop line-up has stopped using the IBM name but the 'drop' will become official starting from next year.
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