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Toshiba turns up heat in DVD war
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Written by Sohail   
Tuesday, 15 January 2008 05:28


USA Today
By Michelle Kessler, USA TODAY Toshiba, unwilling to concede defeat in the next-generation-DVD battle, said Monday that it would launch an aggressive advertising campaign to promote its HD DVD players and slash prices about 50%.
Toshiba cuts HD player prices in Blu-ray fight Reuters
Toshiba Refuses To Wave The White Flag In HD DVD-Blu-Ray War InformationWeek
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